On October 10th, 2023, we debuted But First, Coffee: A Guide to Brewing from the Kitchen to the Bar, the second book from Sprudge co-founders Jordan Michelman and Zachary Carlsen. Published by Union Square and Co. and featuring more than 50 original recipes, brew guides, cocktails, and delicious dishes, you can now order copies directly to your home via all major booksellers and fine cafes and coffee bars!

Sell But First, Coffee in your cafe:

We are thrilled to have our book stocked in fine coffee bars. If you’re a cafe or bookseller and wish to carry But First Coffee, you can order the book directly through Union Square & Co. at the wholesale price of $10 per book! E-mail ehaas@unionsquareandco.com to get the ball rolling.

book tour ig

Book Tour

We’ve got a fabulous slate of book tour events to enjoy across the United States. Follow us on Instagram for up-to-the-minute tour dates and ticketing information. We’ve got events coming up in Portland, New York City, San Francisco, Seattle, and Los Angeles—plus much more coming soon! We’ve been overwhelmed by support and love at book events. If you’re interested in hosting us for an upcoming book tour stop, kindly give us a holler.

Buy a Copy!

Pick up a copy at these fine establishments:

advert but first coffee cookbook now available


Book Larder (Seattle)

Omnivore Books (San Francisco)

Rizzoli Bookstore (New York City)

Now Serving (Los Angeles)

Powell’s Books (Portland)

Fishs Eddy (New York City)

Nothing makes us happier than seeing the book out in the wild, so please TAG US in your photos so we can share, baby!

Are you selling our book? Reach out to us!

Want to sell our book in your quality cafe? Give us a shout!

New Rules of Coffee banner advertising an illustrated guide to the essential rules for enjoying coffee